Content Logic

Build reusable variables, formulas, and conditional blocks that auto-generate product copy. Write a rule once, then apply it across your whole catalog.

Content Logic lets you define reusable variables, formulas, and conditional blocks. They generate and format your product content automatically. Write a rule once, then apply it across your entire catalog instead of repeating the same patterns by hand.

Content Logic is in Beta. Select a project, then open it from Settings > Content Logic.

Why use Content Logic?

Consistency at scale

Define a content pattern once. Apply it to hundreds or thousands of products automatically.

Dynamic content

Use formulas and conditions so content adapts to each product’s attributes, brand, or category.

Channel optimization

Reshape content per channel: truncate for marketplaces, format for your webshop, strip HTML for feeds.

Less manual work

Stop copying and pasting. Let variables and conditions generate the content for you.

Content Logic needs your project to have categories and product attributes set up. Brand variable values are matched against each product’s brand field; category variables map to your categories.

How variables work

Every variable uses the {{scope.key}} syntax. Type {{ in any formula-enabled field to open the autocomplete dropdown and browse what is available.

{{product.name}}            → the product's name
{{global.company_name}}     → your company name
{{brand.tagline}}           → the brand's tagline
{{category.material}}       → the category's material
{{current.year}}            → the current year
{{channel.description_short}} → the transformed description

WISEPIM resolves variables automatically whenever it processes content: on export, in AI prompts, in bulk actions, and anywhere else it generates content.

The seven scopes

Content Logic groups variables into seven tabs. Each tab shows a count badge when it holds variables, so you can see at a glance which scopes you use.

Tab	Syntax	What it is for
Defaults	{{product.*}}, {{current.*}}	Built-in variables that resolve from product data
Global	{{global.*}}	Shared values that stay the same on every product
Brands	{{brand.*}}	Brand-level messaging, with values filled in per brand
Categories	{{category.*}}	Values that differ per category
Products	{{product.*}} (custom)	Computed values from formulas on product fields
Channels	{{channel.*}}	Content reshaped for a specific sales channel
Conditional	{{if key}}	Content that changes based on product data

Default variables

_{View examples and use cases →}

The Defaults tab is a read-only list of every built-in variable. They resolve automatically, so you never create them. Your custom product attributes appear here too, referenced as {{attribute.your_attribute_code}}.

Browse the Defaults tab before you build custom variables. You might already have what you need.

Date & time

Variable	Example value
{{current.year}}	2026
{{current.month}}	February
{{current.month_number}}	02
{{current.week}}	8
{{current.day}}	17
{{current.day_name}}	Tuesday
{{current.quarter}}	Q1
{{current.season}}	Winter
{{current.date}}	2026-02-17

Product identity

Variable	Description
{{product.sku}}	Stock Keeping Unit
{{product.ean}}	European Article Number (barcode)
{{product.upc}}	Universal Product Code (12-digit)
{{product.mpn}}	Manufacturer Part Number
{{product.brand}}	Brand name
{{product.supplier}}	Supplier name
{{product.family}}	Product family
{{product.category}}	Primary category
{{product.product_type}}	Simple, Configurable, Virtual, Bundle, Grouped

Product content

Variable	Description
{{product.name}}	Product name
{{product.description}}	Full description
{{product.short_description}}	Short description
{{product.meta_title}}	SEO title
{{product.meta_description}}	SEO description
{{product.meta_keywords}}	SEO keywords
{{product.main_image}}	Main image URL

Pricing

Variable	Description
{{product.price}}	Current selling price
{{product.special_price}}	Promotional price
{{product.cost}}	Purchase or cost price
{{product.savings}}	Price minus special price
{{product.savings_percent}}	Discount percentage
{{product.margin}}	Price minus cost
{{product.margin_percent}}	Margin as percentage of price

Physical properties

Variable	Description
{{product.weight}}	Weight value
{{product.weight_unit}}	g, kg, oz, or lb
{{product.length}}, {{product.width}}, {{product.height}}	Dimension values
{{product.dimension_unit}}	mm, cm, m, in, or ft

Inventory

Variable	Description
{{product.stock_quantity}}	Current stock level
{{product.stock_status}}	in_stock, out_of_stock, or on_backorder
{{product.low_stock_threshold}}	Low-stock alert threshold

Shipping & customs

Variable	Description
{{product.hs_code}}	Harmonized System code
{{product.country_of_origin}}	ISO country code

Status & scores

Variable	Description
{{product.status}}	active, inactive, pending, or archived
{{product.completion_score}}	Data completeness percentage
{{product.quality_score}}	Overall quality score

Store info

Variable	Description
{{global.name}}	Store or company name
{{global.url}}	Website URL
{{global.currency}}	Currency symbol
{{global.currency_code}}	ISO currency code
{{global.locale}}	Locale setting

Global variables

_{View examples and use cases →}

Global variables are key-value pairs that stay the same on every product. Use them for company-wide values you reference often.

1. Open the Global tab

   Go to Settings > Content Logic and click Global.

2. Add a variable

   Click Add Variable. Enter a key (letters, numbers, and underscores only) and a value. The value field supports autocomplete. Type {{ to reference other variables.

3. Use it in content

   Reference it as {{global.your_key}} anywhere variables are supported.

Common global variables

Key	Example value	Use case
company_name	ACME Industrial BV	Product descriptions, legal text
website_url	shop.example.com	CTAs and links
support_email	[e-mail]	Contact information
return_policy	30-day return policy, no questions asked.	Product pages, descriptions
shipping_promise	Free shipping on orders over €50.	Promotional content
warranty_text	2-year manufacturer warranty included.	Product specs
lead_time_text	Ships within 3–5 business days.	B2B ordering info
moq_default	1	Default minimum order quantity
compliance_general	All products comply with EU regulations.	Legal and compliance footers

A global variable can reference others in its value. For example, return_policy can include {{global.company_name}} to insert the company name automatically.

Brand variables

_{View examples and use cases →}

Brand variables let you define a set of fields and fill in different values per brand or product line: messaging, compliance statements, or specifications that one part of your catalog needs and another doesn’t.

The values are matched against each product’s brand field - the picker on the Brands tab lists the distinct brand values found across your products, and each product resolves {{brand.*}} through the brand set on it. The match is by name (case-insensitive), so a brand entry named “Fischer” applies to every product whose brand field is “Fischer”. If no products carry a brand yet, you can type brand names in manually.

1. Define the fields

   On the Brands tab, create the fields you want. Each field has a key, a label, and a type (text, long text, or URL).

2. Fill in values per brand

   Select a brand from the dropdown and fill in the fields. A progress indicator shows how many of that brand’s fields are filled, for example “3/5 filled”.

3. Reference in content

   Use {{brand.your_key}} in product content. WISEPIM resolves it from each product’s brand.

Field types

Type	Input	Use case
Text	Single line	Taglines, short values
Long text	Multi-line textarea	Origin stories, compliance text, descriptions
URL	URL input with validation	Brand websites, logo URLs

Example fields

Key	Label	Type	Brand A value	Brand B value
tagline	Tagline	Text	Innovation for Life	Built to Last
origin_story	Origin Story	Long text	Founded in 1985 in Munich…	Family-owned since 1962…
compliance_text	Compliance	Long text	ISO 9001:2015 certified. REACH compliant.	CE marked. RoHS compliant. UL listed.
website	Website	URL	https://brand-a.com	https://brand-b.com
moq	Min. Order Qty	Text	50	100

A product from Brand A gets “Innovation for Life” for {{brand.tagline}}. A product from Brand B gets “Built to Last”.

Category variables

_{View examples and use cases →}

Category variables work like brand variables, but they are scoped to product categories. Define a set of fields, then fill in values per category.

Example fields

Key	Label	Category: Fasteners	Category: Electrical
material	Material	Stainless Steel AISI 304	Copper / PVC
care_instructions	Care	Store in dry conditions	Keep away from moisture
short_intro	Short Intro	High-grade fasteners for structural applications.	Electrical components for industrial wiring.
size_guide_url	Size Guide	/guides/fastener-sizes	/guides/wire-gauges

Reference them as {{category.material}}, {{category.care_instructions}}, and so on. Each product gets the values for its primary category.

Product variables (computed)

_{View examples and use cases →}

Product variables use formulas to compute new values from existing product data. They recalculate per product.

1. Open the Products tab

   Go to Settings > Content Logic and click Products.

2. Add a variable

   Click Add Variable. Enter a label, key, and formula. Use Insert Field and Insert Operator to build it, or type {{ for autocomplete.

3. Check the preview

   The live preview resolves your formula with sample data, so you can verify the output before saving.

Formula operators

Arithmetic

Operator	Description	Example
+	Add	{{product.price}} + 10
-	Subtract	{{product.price}} - {{product.cost}}
*	Multiply	{{product.price}} * 1.21
/	Divide	{{product.price}} / {{product.stock_quantity}}
%	Modulo	{{product.stock_quantity}} % 12
( )	Grouping	({{product.price}} - {{product.cost}}) / {{product.price}} * 100

Math functions

Function	Description	Example
round()	Round to nearest integer	round({{product.price}} * 1.21)
floor()	Round down	floor({{product.margin_percent}})
ceil()	Round up	ceil({{product.weight}} / 0.5) * 0.5
min(,)	Smaller of two values	min({{product.price}}, 99.99)
max(,)	Larger of two values	max({{product.cost}} * 1.5, 9.99)
abs()	Absolute value	abs({{product.price}} - {{product.special_price}})

Text functions

Function	Description	Example
concat(,)	Join two values	concat({{product.brand}}, " - ", {{product.name}})
uppercase()	Convert to UPPERCASE	uppercase({{product.sku}})
lowercase()	Convert to lowercase	lowercase({{product.brand}})

Use an operator as text

To show an operator character as literal text, put a backslash in front of it:

S\/M\/L     → renders as "S/M/L" (no division)
10\% off    → renders as "10% off" (no modulo)

Example formulas

Price including VAT:

• Key: price_incl_vat
• Formula: round({{product.price}} * 1.21 * 100) / 100
• Result: 120.99 → €146.40

Margin percentage (formatted):

• Key: margin_display
• Formula: round(({{product.price}} - {{product.cost}}) / {{product.price}} * 100)
• Result: 42%

Display name with SKU:

• Key: display_name
• Formula: {{product.name}} ({{product.sku}})
• Result: Stainless Steel Hex Bolt M10x50 (SS-HB-M1050)

Price per kilogram:

• Key: price_per_kg
• Formula: round({{product.price}} / {{product.weight}} * 100) / 100
• Result: €15.29/kg

Check that the fields you reference have values. An empty field resolves to an empty string, and math on empty values will not compute.

Channel variables

_{View examples and use cases →}

Channel variables reshape existing product content for a specific sales channel. Each one takes a source field and applies one or more rules in order.

1. Open the Channels tab

   Go to Settings > Content Logic and click Channels.

2. Add a variable

   Click Add Variable. Enter a label and key, then pick the source field to transform.

3. Add transformation rules

   Add one or more rules. They run in order: the output of one becomes the input for the next.

Source fields

Description, Short Description, Product Name, Meta Title, Meta Description, Features.

Transformation rules

Rule	Parameters	What it does
Truncate	Max length (default: 150)	Cuts text to a maximum character count
Strip HTML	None	Removes all HTML tags, leaving plain text
Template	Template string	Wraps or reformats content with a template
Bullet Points	Max bullets (default: 5)	Turns text into a bullet list

Order your rules carefully. Strip HTML first, then truncate. Otherwise you might cut in the middle of an HTML tag.

Example channel variables

Amazon short description:

• Source: Description
• Rules: Strip HTML → Bullet Points (max: 5) → Truncate (500)
• Result: Your full HTML description becomes a clean 5-bullet summary, capped at 500 characters.

Google Shopping title:

• Source: Product Name
• Rules: Template ({{value}} - {{product.brand}} - Buy at {{global.company_name}}) → Truncate (150)
• Result: “Stainless Steel Hex Bolt M10x50 - Fischer - Buy at Industrial Supplies BV”

Marketplace plain-text description:

• Source: Description
• Rules: Strip HTML → Truncate (2000)
• Result: Full description with formatting removed, capped at 2000 characters.

Conditional blocks

_{View examples and use cases →}

Conditional blocks show different content based on product data. They work like if/else statements for your content.

1. Create a block

   On the Conditional tab, click Add Block. Give it a name and key.

2. Define conditions

   Pick a product field, choose an operator, and enter a value. Add more conditions and combine them with AND or OR.

3. Write content for each branch

   Enter the content for when the conditions are met (then). Add optional else if branches for other cases, and an optional else for the fallback.

Condition operators

Conditions can reference any product field, custom attribute, or date/time variable. The field selector groups them by category (Product Identity, Content, Pricing, Physical Properties, Inventory, Shipping, Status, Date & Time) and includes your custom attributes.

Operator	Description	Needs value?
equals	Exact match	Yes
not_equals	Does not equal	Yes
contains	Contains substring	Yes
not_contains	Does not contain	Yes
starts_with	String starts with	Yes
ends_with	String ends with	Yes
greater_than	Numeric greater than	Yes
less_than	Numeric less than	Yes
greater_than_or_equal	Greater than or equal	Yes
less_than_or_equal	Less than or equal	Yes
in_list	Value is one of (comma-separated)	Yes
is_empty	Field has no value	No
is_not_empty	Field has a value	No
is_true	Boolean is true	No
is_false	Boolean is false	No

Example conditional blocks

Free shipping banner:

• Key: free_shipping
• IF product.price greater than 50 → Free shipping included.
• ELSE → Shipping calculated at checkout.

Stock urgency message:

• Key: stock_message
• IF product.stock_quantity less than 5 AND product.stock_status equals in_stock → Only {{product.stock_quantity}} left, order soon.
• ELSE IF product.stock_status equals out_of_stock → Currently out of stock. {{global.restock_text}}
• ELSE → In stock and ready to ship.

Seasonal promotion:

• Key: seasonal_promo
• IF current.season equals Winter → Winter Sale: save {{product.savings_percent}}% today.
• ELSE IF current.season equals Summer → Summer clearance: {{product.savings_percent}}% off.
• ELSE → (empty, no promo outside sale seasons)

B2B lead time by category:

• Key: lead_time
• IF product.category in_list Custom Orders, Made to Order → Lead time: 4–6 weeks. Contact us for expedited options.
• ELSE IF product.stock_quantity greater than 0 → In stock. {{global.lead_time_text}}
• ELSE → Available on backorder. {{global.backorder_lead_time}}

Hazardous material warning:

• Key: hazmat_notice
• IF product.is_dangerous_good is_true → ⚠ Hazardous material. Special shipping restrictions apply. {{brand.hazmat_handling}}
• ELSE → (empty)

Where you can use variables

Once defined, you can reference Content Logic variables in:

• Bulk editing: use variables in Find and Replace, Append/Prepend, and Set Field Value to generate content at scale
• AI enrichment prompts: add product context, brand guidelines, and category instructions to your prompts
• Export templates: format output for different channels and platforms
• Automations: reference variables in actions that generate or change content

Save your changes

Content Logic detects when you make a change. A save bar appears at the bottom of the page:

• Click Save to keep your changes.
• Click Undo to revert to the last saved state.

Settings are saved at the project level. Every team member with project access shares the same variable definitions.

Best practices

Start with Globals

Begin with global variables for shared values like company name, shipping policy, and contact info. They are quick to set up and useful right away.

Use descriptive keys

Name variables clearly: warranty_text, not var1. You reference these keys everywhere, so keep them readable.

Test with real products

After you create a block or formula, check it against different products. Use the live preview to catch issues early.

Layer your scopes

Combine scopes in one formula: globals for shared text, brand variables for manufacturer details, category variables for product-type details.

Related

Bulk editing

Apply variables across many products at once with bulk actions.

Enriching products

Inject variables into AI prompts for richer, on-brand content.

Export templates

Format channel-ready output using your Content Logic variables.

Automations

Reference variables in automated actions that generate content.