Managing Product Attributes

Create and organize custom fields that define your product data model. Set up text, number, select, image, and file attributes to structure your catalog.

Attributes are the building blocks of your catalog. Each one is a custom field that holds a specific piece of product data: a color, a weight, a description, an image. Together, they form the data model every product follows. Set them up well and every product stays consistent, searchable, and easy to filter.

Attributes are shared across your project. When you create an attribute, it becomes available for assignment to any product family.

Attribute Types

WISEPIM supports a range of attribute types to cover different kinds of product data:

Type	Use case	Example
Text	Short single-line values	Product name, SKU, brand
Text Area	Longer multi-line content	Descriptions, care instructions
Number	Whole numbers	Warranty years, piece count
Decimal	Numbers with decimals	Weight, dimensions, price
Date	Date values	Release date, expiry date
DateTime	Date and time values	Sale start time
Select	Single choice from a list	Size (S, M, L), Color
Multi-Select	Multiple choices from a list	Compatible devices, features
Boolean	True/false toggle	Waterproof, wireless
Color	Color picker	Primary color
Image	Image upload	Product photo, diagram
File	File upload	User manual, certificate

Use Select and Multi-Select instead of free text whenever the values are predictable. This keeps your data consistent and makes filtering reliable.

Creating an attribute

The New Attribute form keeps creation fast. It captures only the essentials, so you can add a field and move on. Everything else (validation, cleaning, enrichment) lives in the attribute’s settings, which you open after creating it.

1. Open Product Attributes

   Navigate to Product Attributes from the sidebar.

2. Click New Attribute

   Click the New Attribute button to open the creation form.

3. Fill in the basics

   Enter a Label (the human-readable name) and select the Type. The Code (the technical identifier) is generated from the label as you type, and you can edit it.

4. Place it in your model

   Optionally pick an attribute group and set a sort order. These control where the field appears in product forms.

5. Set properties

   Toggle whether the attribute is required, unique, filterable, searchable, or visible in product forms. New attributes are visible by default.

6. Add a value source (for select types)

   For Select and Multi-Select, choose between custom inline options or a shared attribute options set. You can also tick allow new options on import so that imported values you have not predefined get added automatically instead of being dropped. For Number and Decimal, you can link a unit of measure code set.

7. Save the attribute

   Click Create Attribute. It is now available for assignment to product families.

The attribute code cannot be changed after creation. Use a descriptive, lowercase format like screen_size_inches or is_waterproof. Codes also cannot clash with reserved system fields such as sku, price, brand, or weight.

Some plans cap the number of custom attributes. When you reach the limit, the page shows a counter chip and the New Attribute button becomes an upgrade prompt. Upgrade your plan to add more.

Attribute properties

Set these five toggles when you create an attribute. They shape how the field behaves across your catalog:

• Required: must be filled in for all products that use this attribute.
• Unique: no two products can have the same value for this attribute.
• Filterable: can be used to filter the product list.
• Searchable: included in product search results.
• Visible: shown in product forms and displays.

Mark a field Filterable when shoppers or your team will want to slice the catalog by it (color, brand, size). Mark it Searchable when its value is something people type to find a product.

You do not have to reopen the form to change these later. In the list view, each row has a strip of one-click property toggles for Filterable, Searchable, Unique, Required, and AI enrichable. Click one and it updates instantly, so you can fine-tune your whole model without opening a single modal.

Quick edit vs full settings

There are two ways to change an attribute after it exists, and they do different jobs:

• Quick edit (the pencil icon on a row) reopens the same basic fields you set on creation: label, type, group, sort order, the five properties, and the value source for select types. The code stays read-only. Use it for everyday tweaks. The Save button highlights only when you have unsaved changes, so you always know where you stand.
• Settings (the broom icon on a row) opens the deeper, tabbed configuration below: validation rules, data cleaning, enrichment behavior, quality weight, and platform mapping. Use it when you want the field to enforce clean data or take part in AI enrichment.

Need a near-identical attribute? Use the duplicate action on any row. It copies the attribute and its settings, then opens the copy for editing so you only change what differs.

Configure attribute settings (after creating)

Creating an attribute defines the field. Configuring its settings makes the field smart: it enforces clean data, lets AI fill it in, and tunes how much it counts toward your quality score. Open these from the settings (broom) action next to any attribute.

The settings open in a tabbed modal. Which tabs and options appear depends on the attribute type.

General

• Import, export, and enrichment toggles: choose which operations this attribute takes part in.
• AI enrichable: allow AI to suggest or generate values for this field.
• Quality weight: how much this attribute counts toward a product’s completeness score, on a scale from nice-to-have to critical. For number and decimal fields you can also set a unit and a plausible min/max, so the quality checks can flag values that fall outside a sensible range.

Validation rules

Enforce data quality so bad values never reach your channels:

• Text length: minimum and maximum character limits, plus a format pattern (email, URL, alphanumeric, phone).
• Number ranges: acceptable min and max values, and decimal precision for decimal fields.
• Date ranges: earliest and latest allowed dates, and a date format.
• Selections: minimum and maximum number of choices for multi-select, plus per-option rules (length, pattern, uniqueness, and a custom error message).

Data cleaning

Cleaning rules normalize values automatically during import and editing, so your data stays consistent without manual work:

• Basic: trim whitespace, remove empty values, collapse extra spaces, and convert blanks to a fallback value.
• Text: normalize case, strip special characters, fix encoding, strip or limit HTML, and convert line breaks.
• Numbers: remove currency symbols, standardize thousand and decimal separators, and round to a set precision.
• Options: deduplicate, sort, and map similar values together so “Blue” and “blue” become one.

Enrichment

For text fields, tune how AI fills the attribute:

• Confidence threshold: minimum confidence score required before a suggestion is used. Higher means fewer but more reliable values.
• Enable AI suggestions and require manual review: decide whether a person checks AI output before it is applied.
• Word limits: minimum and maximum word counts for generated text.
• Enrichment instructions: tell the AI exactly what this field should contain, for example “Extract the screen size in inches from the specifications”.

Platforms

This tab shows how the attribute maps to each connected sales channel (Magento, a webshop, a marketplace). Mapping itself happens in the data mapping tool, and the tab links you straight there so you can line up your internal field with the platform’s field, mark it as a configurable or variant attribute, and keep exports consistent.

Build a whole data model with the AI Data Model Architect

Starting from scratch, or moving into a new industry? The AI Data Model Architect generates a complete starting model for you: attributes, attribute groups, and families, all at once. Open it from the AI Data Model Architect button on the Product Attributes page.

1. Pick your industry

   Tell the Architect what you sell. There is a quick mode that builds a model straight from the industry, and a guided wizard where you add sales channels, catalog size, pain points, and target marketplaces for a more tailored result.

2. Choose the scope

   Decide what to generate: general attributes, category-specific attributes, attribute groups, and families. The Architect also recommends unit of measure and option sets where they fit.

3. Review the recommendations

   Every suggested attribute comes with a reason and priority (essential, recommended, optional). It also flags overlaps with attributes you already have, so you can merge or rename instead of creating duplicates.

4. Preview and create

   See exactly how many attributes, groups, and families will be created or updated, then apply. Your model is built in seconds instead of hours.

The Architect is the fastest way to set up a new project. Generate a solid baseline, then refine the attributes you care about with per-attribute settings.

Bulk actions on attributes

When your model grows, editing fields one at a time gets slow. Select the checkboxes on multiple attributes and a toolbar appears with actions that apply to the whole selection at once. You can select everything that matches your current filters in a single click.

• Toggle properties: set required, unique, filterable, searchable, visible, or AI enrichable across every selected attribute. Each property shows whether the selection is currently all on, all off, or mixed, and you choose to set it on, set it off, or leave it untouched.
• Move to group: reassign every selected attribute to another attribute group, or ungroup them, in one move.
• Bulk edit settings: push validation, cleaning, and enrichment rules to every selected attribute. Each section has its own apply switch, so untouched sections are left alone, and a Preview tab shows the exact before-and-after changes before you commit.
• Export to CSV: download just the selected attributes.
• Delete: remove the selected attributes. A short undo window lets you reverse it if you change your mind.

Found a set of cleaning and enrichment settings that works well? Save it as a template from any attribute’s row, then apply it to a whole selection later through Bulk edit settings. It is the fastest way to keep similar fields consistent.

Organizing with attribute groups

Attribute groups bundle related attributes for a cleaner product form. For example, you might group “Width”, “Height”, and “Depth” under a “Dimensions” group.

1. Open Attribute Groups

   Navigate to Attribute Groups from the sidebar, or from the Manage dropdown on the Product Attributes page.

2. Click New Group

   Create a new group with a name and a code. Set a sort order to control where the group sits relative to other groups.

3. Set the visibility scope

   Choose whether the group shows for all products or only for specific categories. Category scope keeps forms focused, so a “Battery” group appears only on electronics, not on apparel.

4. Assign attributes

   Select which attributes belong in this group.

5. Save the group

   Click Save. The group organizes its attributes into a section in product forms.

Group attributes by purpose: a “Specifications” group for technical details, a “Marketing” group for descriptions and features, a “Logistics” group for shipping info.

Attribute Options (shared value lists)

For Select and Multi-Select attributes, the choices can come from a shared, reusable list called an attribute options set (a controlled vocabulary). Instead of typing the same options into every attribute by hand, you define the list once and point multiple attributes at it. Update the list in one place and every attribute that uses it stays in sync.

Open Attribute Options from the Manage dropdown on the Product Attributes page. Each options set has:

• A name, code, and optional description.
• A list of values, each with a code and a label per language, so your options are translated alongside the rest of your catalog.
• An active/inactive state per value, so you can retire an option without deleting its history.
• A new value handling policy that decides what happens when an import contains a value that is not yet in the list: flag it for review, allow it to be added automatically, or skip it.

You can build a list by hand, or import one from CSV. When you create or quick-edit a Select or Multi-Select attribute, pick Attribute Options (shared vocabulary) as the value source and choose the set.

Use a shared options set whenever the same list shows up on more than one attribute, for example a brand list, a material list, or a size scale. It is the single most effective way to stop near-duplicate values from creeping into your catalog.

Import and export attributes

For larger models, you do not have to build attributes one by one.

• Import from CSV: click Import and upload a CSV to create many attributes at once. You can also import attribute definitions from a connected platform such as Magento, WooCommerce, Shopify, or a webshop importer.
• Export to CSV: export your selected attributes or your full filtered list to CSV. This is handy for backups, sharing your model with a teammate, or editing in a spreadsheet.

Pair export with import to bulk-edit: export your attributes, adjust them in a spreadsheet, then re-import.

Views and filters

The Product Attributes page adapts to how you work, so a 20-attribute model and a 500-attribute model both stay manageable.

• Three layouts: switch between a table, cards, or a grouped view that organizes attributes by their group.
• Density and columns: toggle between compact and comfortable spacing, and choose which optional columns (code, operations, AI, sort order) to show.
• Quick filters and search: filter by group or type, search by label or code, and combine quick-filter chips (required, filterable, AI enrichable, has options, no group, and more) with match-all or match-any logic to zero in on exactly the attributes you need.
• Saved views: save a set of filters as a named view and reapply it in one click.

Troubleshooting

Attribute not showing in product forms

• Check that the attribute is marked as Visible.
• Verify the attribute is assigned to the product’s family.
• Confirm the attribute group is not hidden by its category visibility scope.

Validation errors during data entry

• Review the validation rules for overly strict settings.
• Check for conflicting rules (e.g., min value higher than max).
• Make sure error messages are clear so your team knows what to fix.

Inconsistent data across products

• Switch from free-text to Select or Multi-Select, backed by a shared attribute options set where possible.
• Enable data cleaning rules to normalize values automatically.
• Use the Data Quality tools to find and fix inconsistencies.

Related

Product Families

Assign attributes to product families to define which data each product type requires.

Units of Measure

Link number and decimal attributes to unit code sets for consistent, convertible measurements.

Managing Categories

Organize products into hierarchical categories for navigation and filtering.

Data Quality

Track completeness and fix inconsistent attribute values across your catalog.