Brand Variables

Store per-brand content once: taglines, compliance text, warranties, and origin stories. Every product pulls in its own brand value automatically.

Write brand-specific content once, and every product uses the right version. Brand variables let you define a set of fields, then fill in different values for each brand. A Fischer product gets Fischer’s tagline; a Hilti product gets Hilti’s. One schema, many brands, no per-product editing.

Set them up on the Brands tab in Settings > Content Logic.

Brands map to each product’s brand field. The list of available brands comes from the distinct brand values found across your project’s products, and {{brand.*}} resolves by matching the brand name (case-insensitive) against each product’s brand.

Set up brand variables

1. Define a schema

   Create the fields you need, such as tagline or compliance_text. Give each one a key, a label, and a type: text, long text, or URL.

2. Fill in values per brand

   Select each brand and enter its specific values. The progress indicator (“3/5 filled”) shows which brands still need values.

3. Reference in content

   Use {{brand.your_key}} in any formula-enabled field. Each product resolves to its own brand’s value.

For example, a product description formula:

{{product.name}} by {{product.brand}}. {{brand.tagline}}

“Stainless Steel Anchor Bolt by Fischer. Engineered for precision.”

What you can do with them

Here are common ways to use brand variables. Each one is a field you define once and fill per brand.

Brand taglines

Add unique brand messaging to every product without editing them one by one.

Key: tagline	Value
Fischer	Engineered for precision.
Hilti	Outperform. Outlast.
Bosch	Invented for life.

Compliance and certification text

Each manufacturer has its own certifications. Store them per brand and pull them into every product.

Key: compliance_text	Value
Fischer	ISO 9001:2015 certified. ETA approved. Fire-tested to EN 13501-2.
Hilti	ISO 14001 environmental management. ICC-ES evaluated. FM approved.
Bosch	CE marked. RoHS compliant. WEEE registered.

Add it to descriptions with Append/Prepend:

\n\nCompliance: {{brand.compliance_text}}

Origin stories for AI enrichment

Give AI prompts brand context so generated content reflects the manufacturer’s identity.

Key: origin_story	Value
Fischer	Founded in 1948 in Waldachtal, Germany. A family-owned company with 75+ years of innovation in fixing systems.
Hilti	Founded in 1941 in Schaan, Liechtenstein. A global leader in technology-led solutions for the construction industry.

Reference it in an AI prompt:

“Write a product description for {{product.name}}. Brand background: {{brand.origin_story}}”

Minimum order quantities

Suppliers set different MOQs. Store them per brand and show them on B2B product pages.

Key: moq	Value
Fischer	25
Hilti	10
Bosch	50

Minimum order: {{brand.moq}} units. {{global.lead_time_text}}

“Minimum order: 25 units. Ships within 3-5 business days.”

Warranty terms

Warranties differ by brand. Centralize them instead of writing them per product.

Key: warranty_text	Value
Fischer	10-year manufacturer warranty on all fixing products.
Hilti	Lifetime warranty on all Hilti tools. 2-year warranty on consumables.
Bosch	3-year Bosch Professional warranty. Register at {{brand.website}} for extension.

Brand website links

Store manufacturer URLs for product pages, legal text, or export templates. Use the URL field type.

Key: website	Value
Fischer	https://www.fischer.de
Hilti	https://www.hilti.com
Bosch	https://www.bosch-professional.com

Learn more about {{product.brand}} at {{brand.website}}.

Hazardous material handling

Manufacturers have different MSDS references and handling steps. Store them per brand.

Key: hazmat_handling	Value
Brand A	Refer to MSDS-A001. Store below 25°C. Keep away from open flame.
Brand B	Refer to MSDS-B042. Ventilated storage required. PPE mandatory for handling.

Combine it with a conditional block: if the product is a dangerous good, show {{brand.hazmat_handling}}.

Return policies

Not all suppliers allow the same return terms.

Key: return_policy	Value
Fischer	Returns accepted within 30 days. Original packaging required.
Hilti	Hilti fleet management: swap or return anytime.
Bosch	Returns within 14 days for unopened items only.

Returns: {{brand.return_policy}}

Tips

• Use the long text field type for multi-line content like compliance text or origin stories.
• Brand values can include other variables. A return policy can reference {{global.support_email}}, for example.

Related

Category Variables

Store content that differs per category instead of per brand.

Global Variables

Define values that stay the same across every product.

Conditional Blocks

Show different content based on product data.

Default Variables

Built-in variables that pull straight from product data.