Append/Prepend Text

Bulk add text to the start or end of product fields. Insert prefixes, suffixes, and dynamic variables like SKU, brand, or category in one pass.

Add the same text to the start or end of a field across many products at once. Use prepend to add text to the beginning, or append to add it to the end. You can mix in dynamic variables, so each product gets text built from its own data.

This is the fast way to apply brand prefixes, SEO tags, care instructions, or specs blocks to your whole catalog without editing products one by one.

Add text to your products

1. Select products

   Check the products you want to update. Or use filters and select all matching results.

2. Open Bulk Edit and choose Append/Prepend Text

   Click Bulk Editing. Search for “Append/Prepend” or find it under Text & Content.

3. Choose prepend or append

   Pick beginning (prepend) or end (append) of the field.

4. Enter your text

   Type the text to add. Add variables for values that change per product.

5. Choose target fields and apply

   Select which fields to change, then click Apply.

Options

Option	What it does
Operation	Add to the beginning (prepend) or end (append)
Text	The text to insert. Supports variables
Target fields	Which product fields to change

Personalize text with variables

The text input supports Content Logic variables. Each product gets text built from its own data, so {brand} becomes “Nike” for one product and “Adidas” for another.

There are two ways to add a variable:

• Type {{ to open the autocomplete dropdown.
• Click a quick-insert chip below the input.

Quick-insert chips:

Chip	Inserts
{sku}	Product SKU
{brand}	Brand name
{price}	Product price
{stock}	Stock quantity
{category}	Primary category name

You can also use any Content Logic variable with the {{scope.key}} syntax:

Scope	Example variable	Resolves to
product	{{product.name}}, {{product.sku}}, {{product.price}}	Product-level data
global	{{global.company_name}}, {{global.warranty_text}}	Shared values across all products
brand	{{brand.tagline}}, {{brand.origin_story}}	Brand-specific content
category	{{category.care_instructions}}	Category-specific content

Define your own global, brand, and category variables in Content Logic, then reference them here.

Examples

Retail and e-commerce

Prepend a brand prefix to product names:

{brand} -

“Nike - ” + “Air Max 90” → “Nike - Air Max 90”

Append a promotional suffix to descriptions:

\n\nOrder now at {{global.website_url}} - {{global.free_shipping_text}}

Adds a call-to-action with your store URL and shipping message to every description.

Prepend an SKU tag to SEO titles:

[{{product.sku}}]

“[NK-AM90] ” + “Air Max 90 Running Shoes” → “[NK-AM90] Air Max 90 Running Shoes”

Append category care instructions to short descriptions:

\n\nCare: {{category.care_instructions}}

Each product gets the care instructions for its category: “Machine wash cold” for apparel, “Wipe with dry cloth” for electronics.

B2B and wholesale

Append a standard specs block to descriptions:

\n\nSpecifications:\n- Material: {{category.material}}\n- Weight: {{product.weight}} {{product.weight_unit}}\n- HS Code: {{product.hs_code}}\n- Country of Origin: {{product.country_of_origin}}

Adds a consistent specifications footer to every description. Purchasing teams find the technical data in the same place every time.

Append compliance info per brand:

\n\n{{brand.compliance_text}}

Each product gets its manufacturer’s compliance statement: “ISO 9001:2015 certified. REACH compliant.” for one brand, “CE marked. RoHS compliant. UL listed.” for another. Define these once as Content Logic brand variables.

Prepend MPN to product names for standardization:

{{product.manufacturer_part_number}} -

“6205-2RS-SKF - ” + “Industrial Ball Bearing” → “6205-2RS-SKF - Industrial Ball Bearing”. Now every product is searchable by MPN in your catalog and downstream channels.

Append ordering info to short descriptions:

\n\nMOQ: {{category.moq}} units | Lead time: {{global.lead_time_text}} | SKU: {{product.sku}}

“MOQ: 100 units | Lead time: 3-5 business days | SKU: SS-HB-M1050”. Buyers get the key ordering details at a glance.

Combine static text with variables. For example, append \n\nPart of the {{brand.tagline}} collection to every description.

Related

Find and Replace

Swap text inside existing fields, not just at the start or end.

Set Field Value

Overwrite a field with a fixed value across products.

Content Logic

Build the global, brand, and category variables you use here.

All Bulk Edits

Browse every bulk action available in WisePIM.