Translating Products

Translate product titles, descriptions, and metadata into your project languages at once with AI. Reach new markets without manual translation work.

Translation is one of the Enrich with AI actions. Select products, choose Translation, and AI translates your core content fields into your project languages. It runs in the background, so you can keep working.

AI translates a fixed set of six fields: product name, description, short description, meta title, meta description, and meta keywords. Custom attributes are not translated, so codes and spec values stay as they are.

First set up your target languages in Settings > General. Translation uses the languages configured in your project. With no extra languages set up, the Translation option won’t appear.

Prepare your content first

AI translations are only as good as the source text. Short, vague descriptions produce weak translations. Make sure your content is accurate and complete in your primary language before you translate.

Enrich your products with AI first to sharpen titles, descriptions, and metadata in your primary language. Then translate the improved content.

When a field has enriched or reviewed content, translation uses that as the source automatically. So the cleaner your enriched copy, the better every translation comes out. Enrich first, then translate.

Translate products

1. Select products

   Check individual products on the Products page. Or apply filters and choose Apply to all to translate your whole filtered catalog.

2. Open Enrich with AI

   Click Enrich with AI in the toolbar. The modal opens with every available action.

3. Choose Translation

   Select Translation. AI translates the six core fields into each language set up in your project. Open the options to fine-tune what gets translated and how (see below).

4. Pick a mode

   Choose Fast or Pro. Fast is the default and the right choice for almost every run (see below).

5. Start enrichment

   Click Start Enrichment. The translation runs in the background. Track its progress in the Process Tracker.

Fast or Pro

There are two translation modes. They differ in the model behind them, and in what they cost.

Mode	Cost	What it is
Fast (recommended)	1 credit per product, per language	Industry-leading quality at catalog speed. This is the default and it handles normal product copy well.
Pro	5 credits per product, per language	A much larger model. Use it for catalogs where the wording carries real nuance: luxury, regulated products, or copy that sells on tone.

Translating one product into three languages costs 3 credits on Fast and 15 credits on Pro. Check your balance in Settings > Billing before a catalog-wide run.

Start on Fast. Translate a handful of products, read the result in one target language, and only reach for Pro if the copy genuinely needs the extra nuance. On a large catalog that choice is the difference between hundreds and thousands of credits.

What keeps translations consistent

Three things work in the background so repeat runs do not drift:

• Translation memory. The same phrase gets the same translation every time, across chunks, across products, and across separate runs. Your brand words and stock phrases stay stable.
• Re-translation only when it is needed. A language is skipped if it was already translated with the same settings from the same source text. Change the source and it is translated again automatically, so editing or enriching a description forces a fresh translation instead of leaving a stale one behind.
• An optional auto-learn glossary. Turn it on in Settings > Translation and confident findings from your linguistic reviews become dictionary entries by themselves. It is off by default, and it never overwrites entries you set yourself or terms you marked as do-not-translate.

If a translation fails, the credits for it are refunded automatically. You are only charged for the languages that actually came back.

If a run stops early

Translation tasks can be picked back up from the Process Tracker:

• Resume finishes only the products that were never processed. It costs no extra credits, because the original run already paid for them.
• Restart runs the whole selection again from the start, and is charged as a fresh run.
• Retry failed re-runs just the items that failed.

After a run that stopped or partly failed, use Resume first. Restart is for when you changed your settings and want every product translated again with the new ones.

Fine-tune the translation

The defaults work out of the box, but a few options materially change quality. Open them in the Enrich with AI modal before you start:

Pick the fields

Choose which of the six fields to translate. Skip the ones you do not need, or translate only metadata for an SEO pass.

Set the tone and style

Pick a tone of voice and a style from literal to creative. Literal stays close to the source. Creative adapts the copy for the new market.

Preserve brand names

Keep brand and product names exactly as written, so they are never translated by accident.

Add custom instructions

Give AI extra guidance, for example “use formal address” or “keep units in metric.” Save instructions you reuse as a template.

Save your favorite setup as a translation template. Load it on your next run so every batch stays consistent, with no need to set the options again.

Supported languages

WISEPIM supports 93 languages, including English, Dutch, German, French, Spanish, Italian, Portuguese, Polish, Scandinavian languages, Asian languages, and more. Which ones you can use depends on the languages you set up in Settings > General.

Review translations

When translation finishes, use the language selector on the Products page to switch languages and check the results.

1. Switch language

   Pick a target language with the language selector.

2. Check the fields

   Review the translated title, description, short description, and meta fields.

3. Compare side by side

   Use Configure Language Columns to view several languages next to each other.

Translation status

Each product tracks its own translation status. Filter the products table by status to find what still needs work.

Status	Meaning
Fully translated	Every key field is translated into all target languages.
Partially translated	Some fields or languages are still missing.
Not translated	No translations exist yet.

Individual fields can also show as Outdated. This happens when you change the source text after translating: the existing translation no longer matches, so the field is flagged for a re-run. Translate again to bring it back in sync.

Best practices

Improve before translating

Enrich products in your primary language first. Better source text means better translations.

Start with a small batch

Translate 5 to 10 products first to check quality before you run the full catalog.

Review specialized terms

Technical terms, brand names, and product jargon may need a manual touch-up after translation.

Translate by category

Filter by category and translate in batches. This makes review easier and keeps each category consistent.

Troubleshooting

The Translation option isn't available

Set up at least one target language besides your primary language in Settings > General.

The translation didn't start

Make sure you selected at least one product. Then check that you have enough AI credits in Settings > Billing.

Translation quality is poor

Improve your source content first. Enrich with AI in your primary language before you translate.

Some fields weren't translated

Only text fields are translated. Numbers, images, and codes stay as they are. An empty source field has nothing to translate.

Related

Enriching products

Sharpen titles, descriptions, and metadata before you translate.

Settings: General

Set up the project languages that translation uses.

Process Tracker

Watch the progress of background translation jobs.

Managing products

Filter, select, and review products across languages.

Launch a new market language

From adding a locale to a reviewed, per-language feed you can publish.