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An order line arrives with the reference your store uses for the product. Usually WISEPIM matches it to the catalog on its own. When it cannot, the line still counts in order totals, but every product report leaves it out: no product sales, no Margin, no place in the Fix queue. This page is where you close that gap. What this page enables: you link a store reference to the right catalog product once, and every past and future order line with that reference follows. Product reports stop under-counting your best sellers. Where to find it: open Analytics, expand the Data & setup group in the sidebar and click Unmatched products. The Match order lines to products step on the Today page and the Needs product matching trust mark on other pages land here too. WISEPIM Unmatched products queue with store references waiting to be linked to catalog products WISEPIM Unmatched products queue with store references waiting to be linked to catalog products
Matching uses the exact product or variant reference from the store. A similar SKU is not enough: WISEPIM never guesses a link from a near match, so a reference stays unmatched until you confirm it.

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Work the queue

The subtitle counts the work: N order lines in the last 90 days aren’t linked to a product, so product reports leave them out. Each entry shows the reference As sold, the store, and Last seen {time}. Click Link to product…, search the catalog by name or SKU, and click Apply. The entry moves into Matched just now (N) and you get ten seconds to Undo. Load more fetches older references. When the queue is empty, the page says every order line in the last 90 days is linked to a product. For references that no longer appear in the queue, or to remove a link, open Enter manually: Click Preview affected lines. The Check this link step shows N order lines (N archived) and N refund lines. Link version N. so you can see what the link will touch. Then click Apply link.
A link applies to every past order, not only the dates you picked. This updates past orders in WISEPIM only, and your store stays as it is. If anything changed since the preview, you are asked to preview again.
After applying, the page reads Reports need an update to include this change. Run Update reports under Analytics settings for the affected period.
Links are versioned, not final. Applying a new link for the same reference replaces the old one, and removing the product from a link takes the lines back out of product reports. The preview you confirm is valid for a short while; if orders or settings change in between, WISEPIM refuses the apply and asks for a fresh preview.

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Act on what you find

Search the queue for its reference as the store sends it. Link it, then run Update reports. The product then appears in Orders, in Margin and in the Fix queue.
The store sends a different reference for each variant. Link each variant reference, using Variant reference in the store in the manual form, rather than the parent product only.
Within ten seconds, click Undo. Later, open Enter manually, fill in the same references with the correct Product ID in your catalog, preview and apply. The new link replaces the old one for every order line.
Reports have not been updated yet. Run Update reports under Analytics settings for the period, then reopen Margin.

Orders

Product sales that only include linked lines.

Margin

Needs linked lines to find the cost of each product sold.

Order Detail

Link a single order line from the receipt view.

Analytics settings

Run the report update that picks up new links.