> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Targets

> Set a goal for orders or order totals per store and period, and see whether you are ahead of or behind pace. Progress counts complete days only.

A target turns a number you agreed on into something the dashboard keeps checking. You pick a store, a period and an amount or order count, and WISEPIM tells you each day how far you are and where you would be at an even pace.

**What this page enables:** you see on the first of the month whether the quarter is on track, not on the last day. A target that falls behind also shows up under **Needs you today** on the [Today](https://docs.wisepim.com/en/analytics/today.md) page.

**Where to find it:** open **Analytics**, expand the **Goals & reports** group in the sidebar and click **Targets**.

![WISEPIM Targets page with progress and pace per target and the new-target form](https://mintcdn.com/swiftsyncai/sYRp2D_RvWvuuDNm/images/marketing-screenshots/analytics/order-evidence-targets-light-branded.webp?fit=max\&auto=format\&n=sYRp2D_RvWvuuDNm\&q=85\&s=485e76e37bcc319232c0a206710b71f4)

> [!NOTE]
>
> Each target has its own store, currency and dates, so the date picker at the top of the page does not change them. Progress counts complete days with confirmed order history. Pace shows where you'd be with the same amount every day. Managing targets needs permission to change settings; everyone else can read them.

## Read a target

Every target is a card with:

* **Progress**: what has been counted so far, shown as **N of N · N%** under **Progress toward target**, and the line **Complete days up to `{date}`** that tells you which days are in.
* **Pace**: where you'd be with an even pace every day. The card says **Ahead of pace by N**, **Behind pace by N**, **On pace** or **Pace unknown**, plus **N days left**.
* **Same period last year: N** when there is confirmed history for it.

The state line tells you whether the number can be trusted:

| State | Meaning |
| - | - |
| **Progress available** | Every day so far has confirmed history and a known amount |
| **No complete days yet** | The period has not had a complete day in your analytics timezone |
| **History not confirmed** | At least one day in the period has no confirmed order history, so progress is withheld rather than guessed |
| **Check the dates** | Something changed under the target, usually the analytics timezone. Open it and confirm the dates |
| **Data changed, refresh** | Reports were rebuilt while the page loaded |
| **Archived** | The target no longer tracks progress but stays in your history |

> [!NOTE]
>
> Today is never counted. A target reads the last complete day in your analytics timezone, which you set under [Analytics settings](https://docs.wisepim.com/en/analytics/analytics-settings.md).

## Create a target

**1. Open the form**

Click **New target**. Give it a **Name** you will recognise in the feed, such as "Q4 NL store".

**2. Choose what to track**

Under **What to track**, pick **Orders** for a count or **Order totals** for an amount. Order totals are the totals your store sent, tax and shipping included, refunds not subtracted.

**3. Set the period**

Use a preset, **This month**, **This quarter**, **Rest of year**, or **Custom** with a **Start date** and **End date**. The dates follow your analytics timezone.

**4. Pick the store and currency**

Each target covers one **Store**. For an amount, enter the **Currency** as a 3-letter code; money targets need a 3-letter currency code. Leave empty for order counts.

**5. Enter the number**

Type the **Target** and save. The card shows **No complete days yet** until the first complete day has passed.

**Edit target** changes any of these. **Archive target** stops tracking: it stays in your history and stops tracking progress. A project can hold up to 100 active targets.

## Act on what you find

> **A target is behind pace early in the period**
>
> Open [Orders](https://docs.wisepim.com/en/analytics/orders.md) for the same store and look at what moved. If the drop is store-wide, check the connection under [Data health](https://docs.wisepim.com/en/analytics/data-health.md) before you react; a store that stopped syncing looks exactly like a store that stopped selling.

> **Progress says History not confirmed**
>
> One or more days in the period have no confirmed import. Open [Data health](https://docs.wisepim.com/en/analytics/data-health.md) and look at **History in this period** for the store. Once the gap is filled by a sync, the target recalculates on its own.

> **Every target reads Check the dates**
>
> The analytics timezone changed, so the day boundaries moved. Open each target, confirm the **Start date** and **End date**, and save. The warning clears.

> **You want one target across several stores in one currency**
>
> Targets are per store. Create one per store, or set a reporting currency under [Analytics settings](https://docs.wisepim.com/en/analytics/analytics-settings.md) and read the converted total on the Orders page instead.

## Related

> **[Today](https://docs.wisepim.com/en/analytics/today.md)**
>
> Yesterday's orders per store and the targets that are behind pace.

> **[Orders](https://docs.wisepim.com/en/analytics/orders.md)**
>
> The order totals a target is counted from.

> **[Analytics settings](https://docs.wisepim.com/en/analytics/analytics-settings.md)**
>
> The timezone that decides when a day is complete.

> **[Reports](https://docs.wisepim.com/en/analytics/reports.md)**
>
> Save a fixed copy of the numbers behind a target.


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