> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI SEO Title & Meta Description

> Generate optimized meta titles and meta descriptions with AI, the snippet that decides whether a shopper clicks your result in Google.

<img className="block dark:hidden" src="https://mintcdn.com/swiftsyncai/krHVzc-xJa-wwd_N/images/marketing-screenshots/products/products-enrich-seo-meta-light-transparent.webp?fit=max&auto=format&n=krHVzc-xJa-wwd_N&q=85&s=8361767a9e802fade3d588e83806a594" alt="Generating SEO titles and meta descriptions with AI in WISEPIM" width="2252" height="1260" data-path="images/marketing-screenshots/products/products-enrich-seo-meta-light-transparent.webp" />

<img className="hidden dark:block" src="https://mintcdn.com/swiftsyncai/krHVzc-xJa-wwd_N/images/marketing-screenshots/products/products-enrich-seo-meta-dark-transparent.webp?fit=max&auto=format&n=krHVzc-xJa-wwd_N&q=85&s=5a4769596fd3e3979ee3cd783455d9cf" alt="Generating SEO titles and meta descriptions with AI in WISEPIM" width="2252" height="1260" data-path="images/marketing-screenshots/products/products-enrich-seo-meta-dark-transparent.webp" />

The meta title and meta description are what Google shows in search results, the blue headline and the grey snippet beneath it. They are often the first impression a shopper has of your product, and they directly affect click-through rate. SEO enrichment uses AI to generate both, optimized for length and keywords, from each product's content.

**What it enables:** give every product a search snippet that fits Google's display limits and earns the click, without writing thousands of meta tags by hand.

<Info>
  SEO enrichment costs **1 credit per product**. It writes to the **Meta Title** and **Meta Description** fields (and meta keywords where used). These are separate from your on-page title and description, so enriching SEO meta does not change your storefront copy.
</Info>

## When to use it

* **Meta fields are empty**, so Google is guessing your snippet from page content.
* **Meta titles are duplicated** across variants, which dilutes their SEO value.
* **Snippets are getting truncated** in search results because they are too long.
* **As part of [Auto-Fill](/en/ai/auto-fill)**, which fills missing SEO meta using your default SEO prompt.

## How to run it

<Steps>
  <Step title="Select products">
    Check products individually, or filter and select all matching results.
  </Step>

  <Step title="Open the Enrich modal">
    Click **Enrich with AI** in the toolbar.
  </Step>

  <Step title="Choose SEO Title and Meta Description">
    Pick **SEO Title and Meta Description** as the enrichment type.
  </Step>

  <Step title="Select a prompt">
    Choose an SEO prompt from your [Prompt Library](/en/essentials/prompt-library). Defaults from [Settings → Enrich Prompts](/en/settings/enrich-defaults) are pre-selected.
  </Step>

  <Step title="Start Enrichment">
    Click **Start Enrichment** and track it in the [Process Tracker](/en/other-features/process-tracker).
  </Step>
</Steps>

## What a great SEO prompt produces

Search snippets live or die by length and relevance. Encode the rules in your prompt:

* **Meta title: \~50–60 characters.** Longer titles get cut off with an ellipsis in results. Front-load the primary keyword and brand.
* **Meta description: \~150–160 characters.** Write a compelling one-or-two-sentence pitch that includes the keyword naturally and gives a reason to click (benefit, range, or differentiator).
* **One primary keyword per product.** Match the term shoppers actually search, then support it with the product's distinguishing detail.
* **Each snippet unique.** Duplicate meta tags compete with each other. Use [Content Logic](/en/workflows/content-logic) variables so every product's snippet is built from its own data.
* **Lead with value, not boilerplate.** "Free shipping" at the end is fine, but the first words should be about the product.

<Tip>
  For products that already rank but get few clicks, [Search Intent](/en/ai/search-intent) enrichment uses your real Google Search Console queries, the perfect input for meta copy that matches demonstrated demand.
</Tip>

## Act on what you find

<AccordionGroup>
  <Accordion title="Snippets are truncated in Google">
    Tighten the length limits in your prompt (50–60 chars for titles, 150–160 for descriptions) and re-run. **Outcome:** full snippets display without being cut off.
  </Accordion>

  <Accordion title="Meta titles are too similar across variants">
    Add the distinguishing attribute (size, color, model) to the title formula using a [Content Logic](/en/workflows/content-logic) variable. **Outcome:** unique, non-competing snippets for every variant.
  </Accordion>

  <Accordion title="You're not sure which keyword to target">
    Connect Google Search Console and check the [SEO](/en/analytics/seo) and [Search & Discovery](/en/analytics/search-discovery) reports to see which queries already drive impressions, then target those keywords in your SEO prompt. **Outcome:** meta copy aligned to real search demand.
  </Accordion>
</AccordionGroup>

## Measure the impact

Meta changes show up as click-through-rate movement before they show up in revenue. After enriching, watch the [SEO](/en/analytics/seo) report for impressions and CTR on the enriched products, then [Enrichment Impact](/en/analytics/enrichment-impact) for the downstream revenue lift.

## Related

<CardGroup cols={2}>
  <Card title="SEO Analytics" icon="search" href="/en/analytics/seo">
    Track impressions, clicks, and CTR for your products.
  </Card>

  <Card title="Search Intent" icon="compass" href="/en/ai/search-intent">
    Rewrite content using real search queries.
  </Card>

  <Card title="Prompt Library" icon="library" href="/en/essentials/prompt-library">
    Build and organize your SEO prompts.
  </Card>

  <Card title="Enrichment Impact" icon="chart-line" href="/en/analytics/enrichment-impact">
    Measure the revenue lift from better search snippets.
  </Card>
</CardGroup>